Now that we have an idea showing how people buy EBR80525453|BSA075NHMV|BSA090NCMV|BMK110NHMV|BMH130NBMV|BMH089NHMV|EBR64264302|BMA121NAMV|EBR76144801|EBR82796750|EBR61727518, we need to pick the best keywords that are appropriate for different stages. Generic keywords that mention products without particular brands, like "free shipping", are appropriate for customers in the exploration stage. Such people are typically gathering information about running shoes, observing what the important features happen to be, and what brands can be found. People normally search for least a few times before they will decide on a product, so a product promoter is unlikely to make significant sales from this keyword. These types of customers are not yet ready to buy. In order to be most successful as Internet marketers, it is extremely useful to understand how people buy online. The client buying cycle gives us guidance on aiming for appropriate keywords.
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